Huge demand is expected from the market for professionally trained designers in the near future, both in India and abroad, and under the present circumstances, only a small fraction of it is realised yet. In an environment where designers are engaged in different job functions within the design departments, a design job has several occupations, applications and expectation. In such a scenario, the need for professionally trained individuals arises. Design and media studies, with its hybrid nature, prepare designers with specialisation in a particular domain while having varying degrees of knowledge and skills to address specific occupations and opens up several career pathways.
At Academy of Media and Design, we create an environment that helps students realise their creativity and explore the creative potential within themselves. We focus on a single subject- learning and not teaching. We equip aspiring digital artists with the skill set and the certifications for a promising career, by creating and giving a focused learning experience. Courses at AMD have been curated in a manner that focuses more on the learning outcome, that helps create 'Ready to Work' professionals and not just graduates. Our curriculum has been designed in a way that focuses on giving the students a learning experience, that bridges the gap between academy and industry. We help students to create a focus, that allows them to master the skills, that enhances their innovative and creative capacity.
Our team at AMD has developed our pedagogy to provide a 360o exposure to our students. The use of technology is also a critical part of our curriculum. Our association with Adobe will provide an opportunity for students to leverage Adobe tools, which will help them harness their creative skills and gain an edge.
Adobe Creative Technology Academy is aimed at fostering the digital skills of the youth of our nation. Our association with Adobe helps hone the skills of the youth using the power of digital technology and enhances their employability quotient for the long haul.
As a partner of Adobe, AMD has been implementing a wide range of software in labs for photography and design, video and animation production, as well as various web and mobile development applications to help students learn beyond traditional skills and to foster greater creativity in the classroom.
AMD students will get access to all creative cloud apps such as Photoshop, Dreamweaver, InDesign, Illustrator and many more. These apps let the students design and capture their inspiration anywhere and provide an extended design workflow across mobile and desktop.